new range of perk

news appeal/ emotional appeal
personality symbol style
positioned to those who love chocolate with wafer.

hershey's

emotional ad
animated style
positioned for milk chocolate lovers

happy halloween

festive positioning
dramatization
emotional appeal

kisses.....

sweet milk chocolate
emotional ad
dramatization style

change is bad

competitive advantage
news appeal
demonstration/ comparison style
positioned for people who dont like changes

new shape.smoother taste.

imagery style
positioned to all chocolate lovers
emotional ad

dairy milk

competitive advantage

positioned to everyone

technical style and imagery style