new range of perk

news appeal/ emotional appeal
personality symbol style
positioned to those who love chocolate with wafer.

hershey's

emotional ad
animated style
positioned for milk chocolate lovers

happy halloween

festive positioning
dramatization
emotional appeal

kisses.....

sweet milk chocolate
emotional ad
dramatization style

change is bad

competitive advantage
news appeal
demonstration/ comparison style
positioned for people who dont like changes

new shape.smoother taste.

imagery style
positioned to all chocolate lovers
emotional ad

dairy milk

competitive advantage

positioned to everyone

technical style and imagery style

lindt

premium swiss chocolate
emotional appeal
demonstration style

have a chocolate break

competitive advantage
animated style

meetha dinner contest

informative ad
technical/factual message
positioned for all the families

silk+ bounville

rational appeal
straight sell
premium product positioning

celebrations

emotional appeal
straight sell
positioned for festive season

have not been dere? how could you?

emotional appeal
imagery/testimonial

got to eat. great to gift.

informative
straight sell
positioned as belgian chocolates

chokola

news appeal
dramatization
positioned for the diwali festival

godiva

• 
• emotional ad
• comparison execution style
• positioned as the best white chocolate

"Redeem your sins " with Ferrero Rocher !!!

• Competitive advantage Appeal
• Execution style :Dramatization 
• Positioned as Luxurious brand 

"m&m chochlate donut candies "

• Imagery Appeal
• Humrous Execution Style
• Positioned as " Do nut ad "....!!!

raise more money the easy way

• informative ad
• technical execution style
• 

all the nuts in one fine chocolate

• teaser ad
• imagery style of execution
• it is positioned as best nutty chocolate brand

green+black

• transformational ad
• imagery style of execution
• it is positioned as a organic chocolate brand 

"smash it to pieces love it to bits "

• Transformational Appeal
• Straight Sell (EXECUTION )
• Positioned to break the clutter 

bournville: fine dark chocolate

• informational ad
• the execution style is demonstration ad.
• it is positioned as the best dark chocolate

"Have you felt Silk Lately "

• Emotional Appeal
• Imagery 
• Positioned to all the hearts of people : GEN X , GEN Y 

Android 4.4 KITKAT -Future of Confectionery

• Transformation ad 
• Technical /Slice of Life 
• Dramatization